The Blogging News

… according to Gartner analyst, Scott Nelson. Nelson said one angry customer can now make their feelings felt far more effectively via the internet than has ever been the case in the past. So companies must become smarter about the way they monitor their brands and think about how they are represented in blogs, and should encourage their PR teams and IT teams to work more closely in monitoring the web.

However, Drew Benvie, resident blogging expert at PR company Lewis, told silicon.com it shouldn’t be assumed a CEO blog is going to be an instant hit. Benvie said: “A CEO should only be blogging if they have something interesting to say that their customers and their stakeholders want to hear.”

The full story at Silicon.com – here –