… according to Gartner analyst, Scott Nelson. Nelson said one angry customer can now make their feelings felt far more effectively via the internet than has ever been the case in the past. So companies must become smarter about the way they monitor their brands and think about how they are represented in blogs, and should encourage their PR teams and IT teams to work more closely in monitoring the web.
However, Drew Benvie, resident blogging expert at PR company Lewis, told silicon.com it shouldn’t be assumed a CEO blog is going to be an instant hit. Benvie said: “A CEO should only be blogging if they have something interesting to say that their customers and their stakeholders want to hear.”
The full story at Silicon.com – here –
From Liz Strauss’s Blog comes a report from SOBCon07 speaker Terry Starbucker. First on the list of guest speaker Terry Starbucker’s “5 things I look for in a blog” -
Fine Style – The look and the “feel” of a site on first glance sets the tone for the reading to come; if the presentation is messy, than the writing probably is too..
It’s interesting to look at the others, and see how your blog matches up. Terry’s own blog is >> here <<.
This is where we’re going to be posting all that’s new from the world of blogging. Mostly, we’ll be posting links with a few comments, as opposed to articles.
This is the first post for The Blogging News, part of the Successful Blogs network.
